Strong understanding and background in market planning and fares
harmonisation across all transport modes, including calculation of
fares yield using elasticity, Travelcard allocation, and a good
knowledge of the railway product range including ticket conditions.
Relevant project experience in the rail sector includes:
- Fares Evaluation Report for South Central in 2003 for
negotiations with SRA over changes in subsidy/ premium as a result
of the New Fares Regulation Regime (2003);
- Advice to ATOC London Scheme on TOC pricing strategies for the
In-Boundary Travelcard Season (1998 and 2000);
- Fares Regulation Review for OPRAF (1998);
- Advice to Chiltern Railways and South Eastern on the yield from
different fares changes (1997-2002); and,
- Business Analysis Manager for South Eastern in charge of all
pricing strategy and new product development (1994-1997).
Relevant bus project experience includes:
- Bristol Area Travelcard – commission to investigate the market
for a multi-modal travelcard for the Greater Bristol area,
including investigating the potential of the ticket to attract new
public transport users and generate modal shift, and the potential
extent of use of the new ticket by existing public transport users.
Agreement was secured with stakeholders on research methodology,
sample size, quotas and questionnaire design, and for planning the
coverage of bus and train services for the fieldwork.
- Norwich Park and Ride Business Plan, Norfolk CC – Assistance
with the preparation of a business plan for expansion of Norwich
Park and Ride from four to six sites, including work on SWOT
analysis, assessment of alternative business strategies, market
segmentation, pricing policy, and marketing strategy.
Concessionary Travel, Norfolk CC – Assessment of market potential
for a young persons’ concessionary travelcard for all those in full
time education as part of a review of current concessionary travel
schemes available in Norfolk.
